My greatest investment wasn't in building a 7-figure business. It was in transforming my beliefs.
At 23, I turned down USC Law School to start a cannabis company— I knew nothing about cannabis or sales.
Four years later, we'd built California's #1 edibles brand, generating more than $20M a year in wholesale revenue before my company IPO'd and was acquired.
From the outside, it looked like I had achieved everything I set out to.
But behind the scenes, I was living from the same subconscious patterns I'd spent years being rewarded for: overworking, overgiving, and tying my worth to achievement.
Eventually, my body forced me to pay attention.
Healing my autoimmune disease became the catalyst for a much deeper transformation. I became fascinated by the connection between our subconscious beliefs and the lives we create and realized that no amount of external success can outperform your inner world.
I redesigned my career around freedom instead of burnout. I stopped abandoning myself to achieve more. My health improved, my relationships changed, and opportunities began to expand in ways I never could have strategized my way into.
Today, I get to help visionary, amazing women transform their inner worlds.
Your desires are your blueprint
The biggest lie we've been sold is that we have to choose between our core desires.
That we can have impact or income. Success or freedom. Ambition or wellbeing.
But these are false choices.
They're subconscious beliefs we've inherited. And when you change these beliefs, you stop settling for either/or and start creating a life where you can have it all.